Contracts TrainingSales Management TrainingBusiness Writing CourseProject Management CourseBusiness Communication Training


SAS to showcase latest marketing trends at upcoming summit

Wed, 09 July 2012

SAS Institute will host the Marketing Trends Summit on Tuesday, 17 July, at the Astrotech Conference Centre in Parktown from 09:00 to 14:30, during which a panel of experts will discuss the marketing trends that will help delegates retain and acquire customers.
"Companies are increasingly using different ways to engage with their customers. Yet, the challenge is for them to set themselves apart from their competitors as they are vying for attention amidst a deluge of information. Social media is also playing a significant role in changing customer expectations when engaging with brands, resulting in a faster-paced environment that is re-inventing itself on an almost weekly basis," says Mandie Herzfeld, senior solutions manager, integrated marketing management at SAS Institute.

Well-known media personality Jeremy Maggs will be the MC and facilitator of the panel discussions. Topics will include the shifting social dynamics in South Africa and how marketers can promote brands with an understanding of their customers, how marketers can infuse creativity and innovation in the dynamic local market, and how to drive an e-brand experience.

The panelists include Dion Chang, Retha Keyser, and Arthur Goldstuck- all internationally acclaimed experts in their respective fields. There will also be several case study sessions that will look at the business case of using social media and how SAS clients are effectively using the SAS Customer Intelligence solutions in this dynamic market landscape.

"As the media partner for this event, is excited about the possibilities that are opening up to marketers and clients in South Africa. We live in a connected world and this summit is designed to show people just how effectively they can market their companies or clients not only here, but into the rest of Africa and beyond," says Warren Harding, marketing manager at

Register today to avoid missing out on this exclusive opportunity to get world-class insight into the marketing landscape of South Africa.