Contracts TrainingSales Management TrainingBusiness Writing CourseProject Management CourseBusiness Communication Training


2013 calls for goal setting

November 2012

By Liza van Wyk

Now that the annual holiday season is in full swing, let us all remember that this time of year can be one of the best, but it can also be one of the most taxing on our bodies. Stress, poor eating and less sleep worrying about our goals for 2013, can take their toll on our health and hamper productivity next year.

Well, how about spending a few minutes a day during December to set your goals for the next year.

Goal setting is very important. With proper planning and a realistic strategy, you can accomplish big things.  Pro-act instead of re-act. Sometimes, it is when the going gets tough that opportunity sets in.  After all, Albert Einstein once said, "In the middle of difficulty lies opportunity."

American Executive Coach, Jeff Weisman, advises that the art of goal setting can be found in the acronym START (Specific, Timely, Attainable, Realistic, and Time phased).

  • Specific: The goal says exactly what is to be accomplished. It is clear and easily understood.
  • Timely: Cite a specific date on which your goal should be started and accomplished.
  • Attainable: A goal that is too easy or too hard for you to accomplish can decrease your motivation. Some goals may be harder to attain than expected, whereas other goals may be easier.
  • Realistic: The goal should be neither too easy nor too difficult to avoid boredom if it is easy and quitting if it is too hard.
  • Time phased: The goal should have a time line. Set a realistic date when the goal must be accomplished.

In other words, goals are attainable if one has a vision of where you want to go.  Instill a practice of writing your goals and ensure that they are linked to your personal values.  This will enable you to be at peace and harmony with what must be achieved.  Some goals need resources, while others only need sacrifices, hard work and commitment.  To sustain the momentum it is important to reward yourself for small successes along the way.

Of course, although most people are goal-strivers, there are several underlying reasons why people resist setting goals.  These include the desire for predictability, waiting for a miracle, fear of losing and even fear of winning and over-expectation.

Consider the sales goal a measure of professional growth. It allows one to compare how much one achieves from year to year, and how one learns from one’s shortcomings and mistakes.

Lest we forget that the reason most people live in desperate times is that they continue to want the golden goose without paying the price. They buy into the latest things that give them life or money without working hard to achieve goals. It does not work that way.  One must put in the hard work to achieve success.

Remember, in opportunity resides the element of success, but opportunity alone will not guarantee success unless one is prepared to have that initiative to excel and extract that success element from the bondage of opportunity.

A popular German proverb says it all, "God gives the nuts, but He does not crack them".

I wish you all the best in 2013 and beyond! Take care!

landline: 011 582 3200
Mobile: 0824668975