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Effective strategic management is at the heart of an efficient modern organisation. With organisations facing a continuously changing business landscape, it is extremely important that effective strategic management is continuously applied. To assist organisations to have the necessary knowledge to allow them to implement effective Strategic Management, AstroTech is offering a training programme on "Strategic Management".



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The course covers the following key topics:

  • Demystifying Strategy

  • External Strategy Research

  • - Market Research
    - Customer Research
    - Consumer Research
    - Distribution Research
    - Products Research
    - Competition Research
    - Social Research
    - Legal Research
    - Political Research
    - Environmental Research
    - New Technologies Research
  • Internal Strategy Research

  • - SWOT analysis
    - Core competencies
    - Customer value proposition
    - Current performance
  • Strategy Construction

  • - Vision
    - Mission
    - Strategy mapping (Cause and effect)
    - Determine behaviour patterns which will emanate from the strategy
    - Setting of Objectives (KPA's, KPI's, BSC)
    - Change management strategy
  • Implementing Strategy

  • - Operational planning
    - Measuring
    - Root cause analysis
    - Review
    - Change management
  • Tools to Assist with Implementation

  • - Project management
    - Business process re-engineering
    - Quality management
    - CRM
    - Performance management
    - Supply chain planning
    - New product development
    - Brand
  • Continuous Strategy Development

  • And Much More!


  • CEOs, Directors & General Managers

  • Organisation Managers in different disciplines

  • Strategic Managers

  • People involved in company strategy

  • Anyone else with an interest in Strategic Management


  • Understand the many facets involved in strategic management

  • Learn the techniques involved in strategic issues

  • Learn how to implement strategic objectives

  • Learn about tools available to assist with strategy


  • Training Manual & CD
  • All delegates receive one month of telephonic support relating to course content


  • The AstroTech Conference Centre in Parktown, Johannesburg is in a gracious mansion in one of the most historic and beautiful areas of Johannesburg. It is a high-end business focused conference centre with competitively priced packages, excellent facilities and top client service. Close to major highways, airport and Johannesburg city centre, this state-of-the-art venue offers elegance, discretion, security and convenience with safe parking.


Provision of the course by AstroTech includes:

  • Professional Presentation of the subject matter

  • All course material & tutorials

  • Suitable Training Venue

  • Lunch & refreshments
The course is 3 days in duration.


Upon receipt of your enrolment, a tax invoice will be processed and payment is required prior to the start of the scheduled course.

Should course expectations not be met for any reason, delegates are given the opportunity to leave before lunch on the 1st day and receive a full refund of the course fee.


A cancellation can only be confirmed if we are advised in writing at

For cancellations received more than one week prior to the course:

  • 0% cancellation fee will apply.

For cancellations received less than ONE WEEK prior to the course:

  • 50% cancellation fee will apply. 

For cancellations received within 24 hours of the course:

  • 100% cancellation fee will apply.

Substitutes are welcome at no additional charge at any time prior to the course.


Requests to postpone course attendance must be received in writing at least three full working days prior to the course commencement. Should we not receive written confirmation within this period; the postponement will be subject to an additional fee of R 1,150 (excl VAT) per delegate.

All course postponements or programme exchanges need to be utilized within 6 months of the original course booking or the course fee will be forfeited.

Cancellations on postponements or exchanges are subject to the full course fee.

Absent Delegates

In the event that a delegate does not arrive for the course and no written cancellation has been received and confirmed, the full course fee will be payable.


Should it be necessary, AstroTech reserves the right to substitute the presenter.


When a person registers on AstroTech’s website, is registered on an AstroTech course or sends an email to AstroTech, that person consents to receiving communications electronically or otherwise by AstroTech and/or its business partners.


AstroTech wish to advise that they will not be held responsible for any loss, damage or harm, direct, indirect, consequential or otherwise and howsoever arising that may be caused to any person or property during the providing of any services by AstroTech to the client.