COURSE OVERVIEW

Search Engine Marketing And Google Analytics

With the evolving change of consumer behaviour, the importance of good online marketing is critical with the help of Search Engine Marketing and Google Analytics. Consequently, a solid knowledge of search engine marketing, search engine optimisation and Google Analytics is becoming ever more critical. So if you or someone in your team wants to improve your company’s online marketing, attend AstroTech’s training programme called “Search Engine Marketing & Google Analytics”. The course will cover the following topics 

SEARCH ENGINE MARKETING 

‣ What is search engine marketing and search engine optimisation (SEO)? 

‣ Developing a search engine marketing strategy 

‣ lmproving your online presence through SEO 

‣ Improving your page rankings with SEO What influences page rankings? 

• How Google and page rankings work 

⁃ Search engine indexing 

‣ Pay per click rankings 

– Google Adwords 

‣ Organic rankings 

‣ Geographical considerations 

‣ Meta data and its role in search engine optimisation 

‣ White hat and black hat SEO 

‣ Keyword selection and tuning 

‣ Links and link building 

⁃ Return on investment and traffic measurement 

‣ Web crawling and prevention 

‣ Website design considerations for optimal SEO

 GOOGLE ANALYTICS 

‣ What is Google Analytics? 

‣ Why is Google Analytics important? 

‣ Metrics using Google Analytics 

‣ What Google Analytics can show you 

‣ Analysing bounce rates and time spent per page 

‣ Analysing visitors vs. unique visitors 

‣ Analysing search engine optimisation performance 

‣ Analysing paid advertising performance 

‣ Geographical information 

‣ Browser information 

‣ Keyword effectiveness measurement 

‣ See which parts of your website are the most popular ” 

‣ How to see where your traffic iS coming from 

‣ Direct, referring and search traffic

… AND MUCH MORE!

OUTCOMES

After attending this course attendees should: 

‣ Improve your online marketing exposure 

‣ Understand SEO and its role in your marketing activities  

‣ Know how to improve your website’s page ranking and traffic 

‣ Understand better how Google works 

‣ Understand the difference between paid and unpaid searc engine marketing 

‣ Know how to measure your online performance with Google Analytics 

‣ Use Google Analytics to guide your campaigns

WHO SHOULD ATTEND

• Marketing professionals
• On-line marketing professionals
• Website design and professionals
• Managers looking to grow their online presence
• Anyone wanting to better understand search engine marketing and Google Analytics

COURSE OVERVIEW 

Accelerate Growth with Strategic Planning and Goal Setting

Strategic Planning and Goal Setting enables the Vision of what an Organisation can be to become a reality. It shows how with the right Plan and through structured Focus on the attainment of Key Goals Organisations can transform their Performance drastically. So if you believe that your Organisation has the potential to be so much more than it already is, attend our course on “Strategic Planning and Goal Setting” The course will cover the following topics:

 > Assessing the current State of the Organisation 

> Understanding the Strengths and Weaknesses of your Organisation 

> Identifying pportunities 

> Achieving Business results through Strategic Planning 

> Accepting uncomfortable realities 

> Encouraging innovative thinking in Strategic Planning 

> Ensuring good Decision Making > Creating Strategic Plans 

> Executing Strategy – How do you get it done? 

> Aligning Goals with Strategic Objectives N Structured Goal Setting 

> Managing Goals to ensure success 

> Preparing the Organisation for change 

… AND MUCH MORE!

OUTCOMES

After attending this course attendees should: 

‣ Learn how to assess your business objectively 

> Understand how Strategic Planning can transform the business you are in 

> Learn techniques for innovative thinking 

> Understand the importance of Goals and Goal Setting 

> Understand the importance of Change Management in the success of Strategic Objectives 

> Learn how to translate Strategic Plans into Action Plans

WHO SHOULD ATTEND

• Professionals involved in Strategic and Planning Processes
• CEOs, Directors and General Managers
• Organisation Managers in different Disciplines
• Strategic Managers
• Operational and Planning Managers
• Anyone with an interest in Strategic Management

COURSE OVERVIEW 

Unlock Your Potential, Empower Yourself: Workplace Stress Management & Work-Life Balance

Workplace stress negatively impacts both staff and organisations. For you to thrive in your career, you need to feel that your life both at work and at home is in control. With the fast paced life we all find ourselves in today and the growing demands placed on us from both our employers and family, it is becoming ever increasingly difficult. The happiest and most successful people are those that have achieved a good work-life balance and feel in control of their lives. There are many skills and techniques that can be used to decrease stress and achieve a healthy work-life balance. In order to assist both individuals and organisations to reap the benefits of reduced workplace stress and improved work-life balance, AstroTech is offering a training course on “Workplace Stress Management: Achieving Work-Life balance”, The course covers the following key topics: 

What is stress? 

> Identify and target sources of stress

> Stress and the work environment

> Pressures we can control and those we can’t 

> Prioritising those pressures that cause the most stress 

 Work overload related stress 

> Thriving in a challenging job 

> Controlling information overload 

> Effective Planning 

> Delegation 

> Mastering the choice challenge 

> Staying calm and focused despite interruptions 

> Identifying time wasters 

> Ways to better cope and deal with stress 

> Time Management 

> Activity logs and to-do-lists 

Overcome co-worker and team stress 

> Working harmoniously with others

> Managing co-worker and team stress 

> Identifying possible structural problems with your team 

> Ways to resolving interpersonal conflict within the team 

> Assertiveness within a team context 

> Negotiation skills 

> Setting team rules 

> Learn to say “No” when appropriate 

Dealing with a demanding manager 

> Handling pressure effectively 

> Staying calm in high-stress situations 

> Getting the support you need 

> Stress is not always’ bad!

> Coping with unreasonable demands 

Work-life balance 

> Managing a balance between work and private life 

> The impact of stress on life and health Health ‘and exercise 

> Rest, relaxation and sleep 

> How lifestyle choices can make a big difference 

> Managing feelings of guilt Balancing family and work responsibilities 

> Recognizing behaviours that sabotage balance 

> Building more enjoyment into life 

> Gaining motivation, enthusiasm and taking control 

> Achieving high performance while avoiding burnout 

Putting things intð perspective 

> Reducing stress with rational thinking 

> Avoiding negative thinking 

> Rational thinking and reducing uncertainty 

> Developing self-esteem and positive psychology 

.AND MUCH MORE!

OUTCOMES

After attending this course attendees should: 

‣ Learn to cope with and reduce workplace stress

‣ Achieve increased productivity

‣ Learn how to improve your work-life balance

‣ Recognise the choices available to you

‣ Deal more effectively with co-workers that contribute to-your stress levels

WHO SHOULD ATTEND

• Managers, project managers and team leaders under constant workplace pressure 
• People in demanding, high-pressure jabs 
• People needing to achieve a better work-life balance 
• People who have recognised that they are suffering from workplace stress and need help to address it 
• People who wish to better understand workplace stress
  

COURSE OVERVIEW

Organisations are increasingly realising that their competitive edge lies not only in their products and services, but rather in their people or Human Capital, Whatever the industry, companies are competing for scarce resources in the form of critical skills needed to assist with the achievement of business goals. The challenge lies in not only securing the right talent and skills but also in retaining them. This needs to be achieved within an environment of continuously changing business models, company expansion, new markets and alliances ever changing legislation as well as many other factors To make things even more difficult there is an increasingly selective and demanding pool of talent who are prepared to “shop around” for the most attractively packaged employment deal. It is no wonder, therefore, that companies are beginning to focus far more on their employment branding aspects and implementing deliberate strategies to enable them to become an ’employer of choice”. For many companies, this means leveraging human capital by significantly improving people practices and processes with a focus on leadership culture and employment equity based transformation, change management, recruitment, development, reward and recognition. Within this context, dynamic. best practice processes which assist in the attraction, management, development and retention of talent need to be in place. To assist organisations in meeting some of these challenges, AstroTech is offering a training programme on “Maximising Human Capital”. The course content includes the following key topics: 

‣ The new world of work and changing psychological contracts A HR as a strategic business partner: myth or reality? 

‣ The changing HR agenda, scorecard and measures 

> Benchmarking 

◦ Defining human and knowledge capital Employment branding: what is your employee value proposition?

 ‣ Employee wellbeing: soft touch or necessity? 

◦ What attracts them there will tend to keep them there, but does the reality match the promise? 

‣ What is your current business reality and environment? 

‣ Does your business model, strategy, structure and governance enable you to optimise human capital? 

‣ Aligning people practices to business strategy What does being a performance oriented company actually mean? 

◦ Performance management vs. enablement strategies Performance measurement and feedback 

‣ Retention strategies and the total rewards model; strategic remuneration trends 

‣ Talent management; planning for succession Aligning learning and development with the company’s core competency requirements 

◦ Developing business acumen 

◦ Developing transformation leadership skills 

◦ Building change management capacity 

‣ Managing change across corporate cultures What does managing diversity actually mean?

 .AND MUCH MORE!

OUTCOMES

After attending this course attendees should: 

‣ Develop your ability to view people practices as an integral part of business strategy ⁃ Have been exposed to current trends and thinking

‣ Be able to network with people from different industries who face the same challenges as you do and may have some innovative strategies in place in terms of human capital attraction and retention

‣ Have been exposed to practical models and frameworks which can be applied back in the workplace

WHO SHOULD ATTEND

• Managers who have responsibility for implementing human resources strategies and practices in their organisation
•  Managers wanting to optimise their human capital
•  Managers wanting to attract and retain skilled resources
•  Practitioners in the fields of HR, OD, HRD / ETD
• Anyone with an interest in human

COURSE OVERVIEW

In order to increase efficiency and make the most of your team, it is important to optimise the skills available to you and correctly map them to the requirements of the organisation. Job analysis is a skill that assists organisations in achieving this and has become an essential part of managing people and human resource processes in organisations today. Job analysis covers a host of activities, all of which are directed toward discovering, understanding and describing what people do at work. To assist companies in effectively identifying the tasks involved in a job and to ascertain the knowledge and skills necessary for an employee to successfully perform in a job, AstroTech is offering a training course on “Effective job analysis”, The course covers the following key topics:

 > Understanding the concept of job analysis

> Understanding the importance of job analysis in the workplace

> Exposure to human attribute requirements in job analysis

> Planning a job analysis project

> Steps involved in a job analysis process

> Providing feedback to employees participating in job analysis

> Job analysis and the link to other HR processes

> Key attributes required in facilitating job analysis in organisations

> Relationship between organisational strategy and job analysis

> Exposure to different job analysis methods

.AND MUCH MORE!

OUTCOMES

After attending this course attendees should: 

‣ Gain an understanding of the process and planning of job analysis in organisations

‣ Gain an understanding of the importance of management and job holder involvement in job analysis

‣ Get a broader view of what a job is about

‣ Get exposed to job analysis tools

‣ Network with other professionals in the industry

WHO SHOULD ATTEND

• Managers wanting to get a broader understanding of the process of job analysis
• Human resource practitioners who are required to facilitate sessions on job analysis
• Anyone else wanting a better understanding of job analysis

COURSE OVERVIEW

“The basic belief is that people have potential which is unused. If you are able to tap into that extra potential, or can make people want to take that additional step, from then on everything else becomes possible* It is impossible to be part of an organisation today and not attend meetings and planning sessions. The worst thing about many of these sessions is that they are poorly run and waste people’s valuable time Facilitation is fast becoming a core competency for anyone who is on a team, leading a task force, heading up a committee or managing a department. All of these people need to be able to create dynamic group settings in which people truly collaborate and make sound decisions. Useful concepts and tools are discussed throughout the course, with various interactive sessions to check understanding and develop valuable skills. The course covers the following key topics:

‣ What facilitation is and it’s main applications
‣ The skills needed for effective facilitation; language of facilitation, principles of giving and receiving feedback, an overview of the best and worst practices of facilitators
‣ Recognising the importance of listening and group dynamics (team norms, team growth stages and facilitation strategies for each stage)
‣ The role of managers as facilitators and the related behaviours
‣ Facilitation strategies for handling conflict, resistance and recognising problem symptoms in groups and teams
‣ The learning process and hel|ping people to accomplish goals; decision making and methods for reaching decisions effectively
‣ The elements and stages of effective facilitation; context, design and
structure
‣ Essential facilitation tools that are fundamental to all facilitation activities
AND MUCH MORE!

OUTCOMES

After attending this course attendees should: 

‣ Gain an understanding of the process of facilitation

‣ Gain an understanding of facilitator behaviours for effective facilitation

‣ Gain an understanding of group dynamics and the impact thereof on facilitation

‣ Have been exposed to essential facilitation tools

WHO SHOULD ATTEND

• Financial managers,
• operational managers from both the public and private sector
• Small business owners with an interest in reducing their losses or potential losses due to fraud

COURSE OVERVIEW 

Combating Workplace Fraud

Fraud is the invisible menace which drains huge amounts of wealth out of the economy every year, often unnoticed. Fraud IS committed by persons at all ends of the human scale, from desperate people with genuine poverty issues to weak people with gambling or drug habits to hugely successful business celebrities who commit fraud “for the challenge”. Every manager has a responsibility to protect the interest of the organisation, and managers employed by state-owned entities have onerous legal obligations in this regard in terms of the PFMA and the MFMA.
To assist managers to better understand and combat fraud in their workplaces, AstroTech is offering a training course on “Combating Workplace Fraud”. The course covers the following key topics:

Fraud prevention and deterrence

> Fraud risk management

> Red flag warning signs

> Corruption legislation

> Basic fraud detection

> Basic principles of investigating faud

> Disciplinary action

 

AND MUCH MORE!

OUTCOMES

After attending this course attendees should: 

> Learn how to prevent and deter fraud, by “water-proofing’ your workplace

> Learn basic pointers to detect fraud and fraud-vulnerable situations 

> Gain an understanding of investigative techniques 

> Learn the legal requirements of disciplinary action for misconduct and poor performance

WHO SHOULD ATTEND

• Financial managers,
• operational managers from both the public and private sector
• Small business owners with an interest in reducing their losses or potential losses due to fraud

COURSE OVERVIEW

Finance for PA’s and Administrators

Do you sometimes feel that you have been thrown in at the deep end when it comes to the financial aspects of your duties, without the background and the knowledge to understand what to do and how to do it effectively? Do you feel that if someone just showed you how to do it properly, and answered some of your questions, it would relieve stress, increase efficiency and minimise risk for you and your organisation? If so, Astrotech offers a training programme covering the following key topics:

STRENGTHEN YOUR ALL-ROUND FINANCIAL KNOW-HOW

> Understanding the Big Picture: what are companies designed to do, what is your company trying to achieve, and how do you fit into the overall strategy?

> A Translate common financial jargon into simple English

> Obtain an overview of financial statements and reports, and an understanding of their underlying concepts, jargon and objectives

DEVELOP YOUR BUDGETING EXPERTISE

> Plan, research and compile realistic budgets for your projects and events

> Super spreadsheet suggestions: building budgets and financial models Design and present expenditure motivations for maximum approvability

> Manage budgets for successful outcomes S Develop your budgeting expertise to better support your manager and team

TAKE CHARGE OF MANAGING COSTS AND EXPENSES

> Make sense of expense claims

> Manage your department’s petty cash Justify payments to suppliers by proficient reconciliations > Negotiate Service Level agreements with all your service providers

> Standard requirements for valid financial documents

> Prevent possible fraud by recognizing suspicious signs

OUTCOMES

After attending this course attendees should: 

‣Manage your basic financial responsibilities from a position of strength and knowledge 

‣ Understand the bigger picture of how ‘a company’s finances are managed 

‣ Multi-task by taking on relevant and necessary financial functions 

‣ Implement improved procedures for managing risk in your organisation 

‣ Be trusted to forecast and run your own budgets for projects and events 

‣ Achieve your own career growth goals by increasing your overall value to your employe

WHO SHOULD ATTEND

• Personal Assistants and secretaries who want to enhance their financial understanding
•  Office Managers and team leaders who need to improve their financial knowledge
•  Office administrators looking to take a more active role in their team
•  Entry-level graduates with little or no financial experience in the business world,. and
•  Any other administrative staff with financial duties

COURSE OVERVIEW

Data Analysis and Power Query

Power Query is a tool used to manipulate data and is commonly used data analysis and business intelligence. Power Query is available in bo Microsoft Excel and Microsoft Power BI. High-quality analysis relies on well organized data that is free from er and that draws data from a single source of truth. Whilst many analys spend hours of time manipulating data, combining data, and performi look ups, Data Analysis and Power Query allows all of these steps to be automated with simple, repeatable steps. Power Query is one of the most transformative tools available to any analyst working with data in Excel. Not only will it save analysts hours time, but it will result in reduced manual errors and a better ability to source data from a single source of truth.

The course covers the following key topics:

> Importing Data from Text Files

> Importing Data from CSV

> Import Data from External Excel Workbook

> Import Data from Current Excel Workbook

> Append Excel Tables in the Same Workbook

> Merge Different Tables or Queries

> Append Tables from Different Workbooks into One Table

> Combine Excel files from a Folder

> Get a List of File Names from a Folder

> Split Columns

> Merge Columns

> Filter Data

> Sort Data

> Replace Values

> Fill Down Transpose Data

> Group Data

> Unpivot Data

> Using Locale to Manage Dates

> Column Operations

> Adding Date and Time Columns

> Transform Text with Extract Options

> Adding an Index Column

…AND MUCH MORE!

OUTCOMES

After attending this course attendees should: 

> Users of Microsoft Excel who want to manage and report their data more quickly.

> Users of Microsoft Excel who want to understand the most popular Excel tool since PivotTables were released.

WHO SHOULD ATTEND

• > Established sales people who would like to improve their success rate 
• > Administrators moving into a more sales- focused role 
• > Service specialists who need to cross- sell and up-sell to increase company profits 
• > Any person who interacts with customers and has the potential to influence sales 
• > Recent graduates entering the business world