The time to learn how to best deal with the media is not “on-the-job”.  You need to be able to know how to deal with journalists and reporters before your company and its reputation is in the spotlight. Media relations can have a huge impact on the reputation of your company and brand and it is critical that your organisation is reflected well in all of your media interactions. To assist prepare you to deal well with all media interactions, AstroTech is running a training course called “Managing the Media and Media Relations”.

The course includes the following:

TOPICS

• The differences between radio, print and TV
• Preparing and planning for an interview
• Steering and controlling an interview the way you want it to go
• Using effective messaging that reflects the quality of your organisation
• Jargon, abbreviations and technical terms
• What is a sound bite and how to create one
• What to expect at the studio
  (Green rooms, make-up, cameras and mics, timing, autocues, etc)
• Making it interesting with anecdotes and examples
• Having facts and statistics on hand to boost your credibility
• Handling crisis interviews and ambush interviews
• Live vs recorded interviews
• Managing talk shows and phone-ins
• Knowing what to wear
• Learning to smile and the importance of smiling
• Being aware of your body language
• Projecting your voice, clarity and pace
• Feeling confident even in difficult interviews
• Practical interview practice with playback and feedback

And much more!

WHO SHOULD ATTEND

• Company executive and directors
• Managers required to interact with the media
• Company spokespeople
• Public relations and corporate communications personnel

OUTCOMES

• Be able to confidently and competently deal with the media
• Learn how to get your message across
• Know how to project the right image in terms of dress, body language and message delivery
• Understand the media better

The post Managing the Media and Media Relations first appeared on Astrotech Learning.

Social media is becoming a phenomenon that can no longer be ignored and needs to form part of any corporate marketing strategy. But the rules of the game are very different from both traditional and web marketing and to reap the rewards and avoid the disasters, you need to know what you are doing. To assist in this regard AstroTech is running a course called “Social Media for Business”.

The course includes the following key topics:

TOPICS

• Traditional marketing vs social marketing
• Developing a social networking strategy
• Integrating on-line with off-line
• What kind of social media is appropriate to your business?
• Social media options including:

– Facebook
– Twitter
– You-Tube
– LinkedIn
– and many others

• The differences between a fan page and a corporate website
• The role of the corporate website in social media marketing
• The power of viral marketing
• Campaign creation, management and measurement
• Brand building or revenue generation?
• Engagement with your market
• Reputation management
• Dealing with two-way conversations while you have been used to one-way
• Dealing with on-line criticism
• Nurturing fans that stick up for your brand
• Metrics and performance
• Acquiring “fans”, “friends” and “followers”
• Social marketing and company policy
• The involvement of the legal, IT, PR and marketing departments

And much more!

WHO SHOULD ATTEND

• Marketing professionals
• Brand managers
• Marketing co-ordinators
• Marketing project managers
• PR professionals
• IT professionals
• Anyone else involved in corporate or social marketing

OUTCOMES

• Understand what social marketing is and how it can apply to your company
• Learn how to develop a social marketing strategy for your organisation
• Understand the different social media platforms and what is most suitable when
• Understand the “new rules” of marketing such as how to deal with criticism in an on-line forum and how to engage with your market
• Understand what you can expect social marketing to achieve for your business

The post Social Media for Business first appeared on Astrotech Learning.