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Whether you are in a big corporate or a small start-up company, developing winning Business Plans and Business Cases is crucial. Business Plans and Business Cases have a whole host of benefits not least of which are:

  • Ensures that Goals and objectives are clear and realistic
  • Ensuring thorough planning is performed
  • Providing justification and motivation for funding both internally and externally
  • Demonstrating project justification
  • Providing direction for the company/department


  • Analysing your Industry & the Environment
  • Recognising Critical Success Factors
  • Understanding your Customers
  • Knowing the Market
  • Defining Market Segments
  • Understanding your Competitors
  • Identifying your Strengths and Weaknesses
  • Motivations and Justifications
  • Forecasting & Budgeting
  • Strategic Thinking
  • Outlining a Strategy & Operating Plan
  • Product Lifecycles
  • Funding the Business/Project
  • Risk Management
  • Presenting your Business Plan or Business Case

And much more!


  • Persons involved in the management of an organisation or department. These include engineering, financial, IT, human resources and other management staff.

  • People involved in project justifications including Project Managers, Project Co-ordinators, Engineers, Consultants, Fund managers/Co-ordinators.

  • Small Business Owners and Entrepreneurs seeking funding

  • Anybody else with an interest in developing Business Plans or Business Cases


  • Gain an understanding of what is required to develop good Business Plans and Business Cases
  • Learn How To Motivate Projects
  • Learn How to Motivate for External Funding
  • Learn How To Implement A Business Plan


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